CASE STUDIES

Rankfire will grow your website and help you become the next success story!

World's #1 Poker Training Company

SERVICES RENDERED:

SEO - Email Marketing - Link Building - PPC - Media Buys - Affiliate & Influencer Marketing Program - Social Media

The Upswing team invested heavily into a comprehensive content marketing strategy to build the brand into trusted name for poker strategy and to more easily on-board potential members.

To effectively do so, Upswing developed best in class articles that rank for keywords with high business value and shareable video content. The quality of the content combined with effective messaging made Upswing attractive to beginners while also offer experienced players a top tier product line.

From there, Upswing put into place a Facebook advertising sales funnel and infrastructure build out that delivered traffic, leads, and customers with a positive return on ad spend. Focusing on Facebook, Google and Instagram paid advertising.

Finally, the growing library of content was used to create an email marketing automation program for prospects and customers at all stages of the marketing funnel.

WHAT IMPROVED?

  • Best in Class SEO
  • Large membership base & community
  • Profitable PPC Campaigns

World's #1 Poker Training Company

SERVICES RENDERED:

SEO - Email Marketing - Link Building - PPC - Media Buys - Affiliate & Influencer Marketing Program - Social Media

The Upswing team invested heavily into a comprehensive content marketing strategy to build the brand into trusted name for poker strategy and to more easily on-board potential members.

To effectively do so, Upswing developed best in class articles that rank for keywords with high business value and shareable video content. The quality of the content combined with effective messaging made Upswing attractive to beginners while also offer experienced players a top tier product line.

From there, Upswing put into place a Facebook advertising sales funnel and infrastructure build out that delivered traffic, leads, and customers with a positive return on ad spend. Focusing on Facebook, Google and Instagram paid advertising.

Finally, the growing library of content was used to create an email marketing automation program for prospects and customers at all stages of the marketing funnel.

WHAT IMPROVED?

  • Best in Class SEO
  • Large membership base & community
  • Profitable PPC Campaigns

Cryptocurrency Publication

SERVICES RENDERED:

SEO - Backlink Building - Email Marketing - Journalism

Coin Central became an industry leader for unbiased information about cryptocurrency. This trust and brand value translated to over 100,000 people organically subscribing to Coin Central’s email list, plus a nomination for Best Blockchain Publication at NEO DevCon 2018.

The value of Coin Central’s organic search traffic is six-figures (according to ahrefs). The site has attracted over 360,000 backlinks and ranks for over 160,000 keywords.

WHAT IMPROVED?

  • Domain Rank 72 Website
  • 100,000+ Organic Email List
  • Ranking for 160,000 Valuable Keywords

Cryptocurrency publication

SERVICES RENDERED:

SEO - Backlink Building - Email Marketing - Journalism

Coin Central became an industry leader for unbiased information about cryptocurrency. This trust and brand value translated to over 100,000 people organically subscribing to Coin Central’s email list, plus a nomination for Best Blockchain Publication at NEO DevCon 2018.

The value of Coin Central’s organic search traffic is six-figures (according to ahrefs). The site has attracted over 360,000 backlinks and ranks for over 160,000 keywords.

WHAT IMPROVED?

  • Domain Rank 72 Website
  • 100,000+ Organic Email List
  • Ranking for 160,000 Valuable Keywords

Wine Enthusiast Blog

SERVICES RENDERED:

SEO Audit - Content Marketing Strategy - Link Building

The RankFire team audited the content and on-site SEO of ilovewine.com to identify:

  • Similar articles that would perform better when merged.
  • Bland articles that needed to be improved or rewritten.
  • Low value articles that could be removed altogether.
  • Opportunities for on-site SEO improvements.
  • How RankFire’s proprietary backlink building strategies could help improve rankings.

Once identified, quick changes were made immediately while greater tasks (like rewrites) were completed over the course of the 100 day period.

The website revamp and link building campaign caused ilovewine’s search traffic to steadily increase over the course of 100 days.

The home page and inner pages on ilovewine.com now rank on the front page of Google for 927 keywords. With their new, efficient content strategy in place, that number is primed to grow as the website publishing more articles.

WHAT IMPROVED?

  • 350% Increase in Search Traffic
  • Email Subscriptions up 287%
  • 188% Rise in Affiliate Commisions

Wine Enthusiast Blog

SERVICES RENDERED:

SEO Audit - Content Marketing Strategy - Link Building

The RankFire team audited the content and on-site SEO of ilovewine.com to identify:

  • Similar articles that would perform better when merged.
  • Bland articles that needed to be improved or rewritten.
  • Low value articles that could be removed altogether.
  • Opportunities for on-site SEO improvements.
  • How RankFire’s proprietary backlink building strategies could help improve rankings.

Once identified, quick changes were made immediately while greater tasks (like rewrites) were completed over the course of the 100 day period.

The website revamp and link building campaign caused ilovewine’s search traffic to steadily increase over the course of 100 days.

The home page and inner pages on ilovewine.com now rank on the front page of Google for 927 keywords. With their new, efficient content strategy in place, that number is primed to grow as the website publishing more articles.

WHAT IMPROVED?

  • 350% Increase in Search Traffic
  • Email Subscriptions up 287%
  • 188% Rise in Affiliate Commisions